Our clients wanted to create a fresh-cut flower brand with a justifiable USP that theirs are the freshest in the City. Our approach was to emulate the feel of city waterfront warehousing of the 30′s, where fresh flowers were boarded in the early morning before the sun rises. To give it a quirky twist we added a hand drawn 30′s flower emblem, and created a strong cerise hash motive to support the brand. This hash effect allows us to create multiple tones of cerise based on the scale of the hash. We are now designing the in-aisle fresh flower cart designed to display, create, store and pack-away at the close of business.