We have been designing and producing packaging for Pernod Ricard for the past two decades. For this project we were commissioned to design packs and guidelines that were used globally. The brief was to create both consistency and flexibility for Chivas 12 value added packs to be used in various markets around the world. The main design was an adaptation of the newly redesigned Chivas carton. A second design was created to be more eye-catching on shelf by using design elements from the master brand guidelines. The guidelines for these packs gave clear instructions on how to use these designs consistently as well as technical elements such as die lines for production.
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